christmas in july

christmas in july

Thanks to the generous support of Hoyts and their patrons, Father Christmas came early to hundreds of sick and disadvantaged children.

At five years of age, Claude contracted Viral RSV Encephalitis. Four years on and he was again a patient at Princess Margaret Hospital’s (PMH) Ward 9A due to ongoing chest problems. The cause of Claude’s latest hospital stint was a pneumothorax from recent surgery. “He had two drains inserted in his chest and was hooked up to an oxygen machine as an infection caused his lungs to collapse,” explained mum Lea.

While in hospital, Claude was one of hundreds of lucky children who received new toys, including a Buzz Lightyear figurine, Star Wars toy and a magnetic drawing board, all thanks to cinema chain, Hoyts, and ToyBox International. The toy initiative started with Hoyts placing giant toy boxes inside their cinemas in Western Australia to encourage movie patrons to donate new toys to sick and disadvantaged children. As a thank you, people who donated received a family discount voucher to use when buying tickets to see Toy Story 3. The response was simply overwhelming and ToyBox International then arranged for the huge pile of toys to be delivered to children at PMH in July, with the help of Miss Universe Australia 2010 Runner Up, Renae Wauhop.

Hoyts WA/SA Marketing Executive, Natasha Jurcan, recalled that seeing the children’s responses to the tower of toys was a very special moment. “Being able to work with such brilliant partners like Disney and ToyBox International to create extra smiles for some of Perth’s bravest kids, has certainly made this appeal one of my favourite Hoyts memories.”

ToyBox is also thrilled with the success of the fundraising initiative and looks forward to partnering with Hoyts nationally to help even more children in need across Australia.